Yamaha In-store creative

The one thing that all Yamaha products share is that they are all used in some shape or form for self expression.

Whether you are a singer on stage in front of thousands of people or a guitarist shredding it up to the masses,
self expression is what unites them all together… Yamaha IS self expression.

With this in mind, this concept is to create an umbrella theme for all product areas to sit underneath ‘expression’.
Each group will have its own icon to give each product area its own distinct mark, but the icons will be designed
to sit with the existing Yamaha “Tuning forks” logo ensuring that unity is maintained across the Yamaha brand.

Key segment visuals

In Store Drums POS

In store Yamaha Guitar POS

In store Yamaha / Line6 Guitar POS

Yamaha MT Series headphones POS