Virgin Active HEALTH Clubs

Virgin Active 2 for 1 “LOVE” mailer
During the month of February, Virgin Active health clubs offer a 2 for the price of 1 joining fee on memberships. Traditionally the theme for this campaign is Valentines day. As a supporting piece to the campaign this direct mail had an interactive element to it, inviting the viewer to hold up the card, close one eye and imagine how their partner could look having a Virgin Active membership.

Move More national campaign
The concept behind was to vilify the sofa and encourage people to be more active and MOVE MORE!

Move More In Club comms